International Journal of Commerce and Management: Volume 19 Issue 1
Table of contents
The role of organizational competencies in the market‐orientation‐performance relationship: An empirical analysis
Ram Subramanian, Kamalesh Kumar, Karen StrandholmThe purpose of this paper is to examine the specific ways in which market orientation of an organization contributes to the creation of organizational competencies that lead to…
Multinational corporations' corporate social and environmental disclosures (CSED) on web sites
Prem Lal Joshi, Simon S. GaoThe purpose of this paper is to investigate multinational corporations' (MNCs) voluntary practice of including corporate social and environmental disclosure (CSED) on their web…
Dilution of brand extensions: a study
Isita Lahiri, Amitava GuptaThe purpose of this paper is to examine situations in which brand extensions are likely to dilute beliefs associated with family brands.
A conceptual model of brand‐building for B‐schools: an Indian perspective
P. Shahaida, H. Rajashekar, R. NargundkarMBA education in India is facing the same challenges as business. Upheaval of technology, changing customer expectations, global competition, online courses and societal…
Leadership and work motivation from the cross cultural perspective
Khaliq AhmadThe purpose of this paper is to compare and contrast conventional management thought, its main features of leadership, and work motivation with those from an Islamic perspective…