Index
Mastering Business for Strategic Communicators
ISBN: 978-1-78714-504-7, eISBN: 978-1-78714-503-0
Publication date: 19 October 2017
Citation
(2017), "Index", Ragas, M.W. and Culp, R. (Ed.) Mastering Business for Strategic Communicators, Emerald Publishing Limited, Leeds, pp. 283-288. https://doi.org/10.1108/978-1-78714-503-020171037
Publisher
:Emerald Publishing Limited
Copyright © 2018 Emerald Publishing Limited
INDEX
- Prelims
- Part I Introduction
- 1 Advising “The Room Where It Happens”: The Business Case for Business Acumen
- Part II Communications, Business Acumen, and the C-Suite
- 2 The Communicator as Integrator
- 3 Why Business Acumen Matters More Than Ever
- 4 From Farm to Pharm: Business and Life Lessons Learned in the Barnyard
- Part III Finance and Investor Relations
- 5 Taking the Numb Out of Numbers: Working with the Office of the CFO
- 6 The Partnership Between Corporate Communications and Investor Relations
- Part IV Human Resources and Employee Engagement
- 7 Mastering Business Means First Understanding Your People
- 8 Employees as Drivers of Corporate Brand and Reputation
- 9 Have a Seat at the Table — Not on the Fringes
- Part V Corporate Strategy, Innovation, and Legal
- 10 Collaborating with Strategy and Innovation: Taking on the Challenge to “Communicate the Amoeba”
- 11 Telling the Story of Value Creation
- 12 Lessons from My Father: Bringing the “Greener Rules” to Corporate Strategy and Planning
- 13 Understanding the Corporate Legal Department
- Part VI Marketing, Brand, and Data Analytics
- 14 Driving to the Right Place: Aligning Communications with Business Goals and Objectives
- 15 Peas in a Pod: Communications and the Chief Marketing Officer
- 16 Learn the Language of Business and Keep What You Earn
- Part VII Social Responsibility and Transparency
- 17 Trust, Truth, and Transparency: Why Hard Facts and Corporate Honesty Matter
- 18 How Communicators Can Help Corporations Make a Difference
- 19 Communications for Social Good
- Part VIII Communication and Corporate Transformations
- 20 Building Communications’ Influence During Corporate Transformation
- 21 Accentuate the Positive: The Communicator’s Catalytic Effect
- 22 Communications Leadership that Strong Leaders Expect
- Part IX Summing Up
- 23 Observations and Conclusions from “Masters of Business”
- About the Authors
- Resources on Business Acumen
- Glossary
- Index