Table of contents
Examining price promotions, venue and place of residence as predictors of alcohol consumption
Maria Raciti, Rebecca O'Hara, Bishnu Sharma, Karin Reinhard, Fiona DaviesThe purpose of this study is to understand the effect of price promotions, venue and place of residence on low‐risk, risky and high‐risk alcohol consumption behaviour of young…
Teens' blog accounts of the role of adults in youth alcohol consumption
Simone Pettigrew, Melanie Pescud, Wade Jarvis, Dave WebbThe purpose of this paper is to discuss the role of parents and other adults in preventing and facilitating teen binge drinking.
NIDA engages teens through its blog: lessons learned
Everly Macario, Carol Krause, Jennifer Cooke Katt, Shelley Caplan, Robin Stevens Payes, Alexandra BornkesselThe purpose of this case study is to examine the National Institute on Drug Abuse's (NIDA) use of its Sara Bellum Blog (SBB) as a means of engaging teens in the science behind…
“Lose 30 lbs in 30 days”: Assigning responsibility for deceptive advertising of weight‐loss products
Julie A. Pirsch, Stacy Landreth Grau, Michael Jay PolonskyThe aim of this paper is to outline key social marketing issues apparent in deceptive weight‐loss advertising, from the perspective of government policy‐makers, manufacturers, the…
Perceived risk mediates the impact of mood on the effectiveness of health PSAs: Implications for public health marketing
Sela Sar, George AnghelcevThe aim of the paper is to investigate the impact of pre‐existing audience mood on responses to health public service advertisements (PSAs). The paper also aims to show the…
ISSN:
2042-6763Online date, start – end:
2011Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Ann-Marie Kennedy