Table of contents
Toward developing an environmental efficacy construct
Debra Z. Basil, Michael Basil, Anne Marie Lavack, Sameer DeshpandeThe purpose of this study is to propose environmental efficacy as the perception of social, physical resource and temporal factors at one’s disposal that promote or impede…
With whom do consumers interact?: Effects of online comments and perceived similarity on source credibility, content credibility, and personal risk perception
Hue Trong Duong, Long Thang Van Nguyen, Hong Tien VuThe purpose of this study is to investigate the effects of congruent and incongruent anonymous comments posted to an online health news article on personal risk perception. This…
Targeting the structural environment at multiple social levels for systemic change: The case of climate change and meat consumption
Joya A. Kemper, Paul W. BallantineThis paper aims to explore how the socio-ecological model can be expanded to address wicked problems that are perpetuated by marketing systems through examining the ways the…
Embracing complex social problems
Hamilton Coimbra Carvalho, Jose Afonso MazzonThis paper aims to expose the inadequacy of social marketing to tackle complex social problems, while proposing an expansion in the discipline’ conceptual repertoire. The goal is…
Declare or dispose: protecting New Zealand’s border with behaviour change
Phill SherringThe purpose of this paper is to highlight the case study of the Ministry for Primary Industries’ (MPI) Border Compliance Social Marketing programme. This programme aims to change…
Students’ perceptions of barriers to moderate drinking: A comparison between a wet and a dry drinking culture
Khai Trieu Tran, Kirsten Robertson, Maree ThyneThis study aims to explore the barriers that prevent students from moderating their drinking by comparing attitudes towards moderation in a wet (New Zealand) and dry (Vietnam…
Consumer well-being research: integrating social marketing and service research
Raechel JohnsWhile social marketing (SM) literature has increasingly incorporated service literature into the field, social marketers have paid limited attention to transformative service…
Food, poverty and health: the lived experience for SNAP recipients
Sharon SchembriThe purpose of this paper is to demonstrate the value of broadening the horizons of social marketing with a transformative approach. Through an investigation focused on the…
ISSN:
2042-6763Online date, start – end:
2011Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Ann-Marie Kennedy