Table of contents
Examining the technology acceptance model in the adoption of social networks
José Carlos Martins Rodrigues Pinho, Ana Maria SoaresThe purpose of this paper is to provide an understanding of the process of new technology adoption, notably social networks (SN), relying on a specific model, the technology…
Usage and success factors of commercial recommendation agents: A consumer qualitative study of MyProductAdvisor.com
Muhammad Aljukhadar, Sylvain SenecalSince their inception, which took place more than two decades ago, product recommendation agents (RAs) still attract very few consumers. Notably, most of academic work in the…
Managing motives and design to influence web site revisits
Sertan Kabadayi, Reetika GuptaThe purpose of this paper is to better understand the relationship between web site design characteristics and revisit intention by examining the roles of satisfaction and…
Consumer adoption of social networking sites: implications for theory and practice
Carlota Lorenzo‐Romero, Efthymios Constantinides, María‐del‐Carmen Alarcón‐del‐AmoThe purpose of this paper is to study factors affecting the acceptance of social networking sites (SNS), analyze users' practices and behavior in these environments and assess the…
Product type and word of mouth: a dyadic perspective
Cheng‐Hsi Fang, Tom M.Y. Lin, Fangyi Liu, Yu Hsiang LinStrong evidence suggests that word‐of‐mouth (WOM) communication varies in its influence according to product type; however, empirical research remains deficient. The purpose of…
Modelling e‐service quality and its consequences in India: an SEM approach
Rajat GeraThe purpose of this paper is to empirically test a research model of consumer consequences of e‐service quality (e‐SQ) perceptions of general web site users.
The impact of trial on technology adoption: the case of mobile TV
Isabella Soscia, Alessandro Arbore, Charles F. HofackerThe purpose of this paper is to look at television delivered to a mobile device, in order to better understand the adoption of such services. The research focuses on the role of…
ISSN:
2040-7122Renamed from:
Direct Marketing: An International JournalOnline date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Cheng Lu Wang