Journal of Islamic Marketing
Issue(s) available: 78 – From Volume: 1 Issue: 1, to Volume: 15 Issue: 5
Volume 14
Volume 13
Volume 12
Volume 2
Corporate social responsibility: the key to improving brand equity and reputation for local sports associations in Islamic countries
Amir MontazeriAttracting resources (financial and non-financial), supporters and the community’s attention to sports and physical activity has become essential for local sports associations…
Determinants of Islamic fintech adoption: a systematic literature review
Shatheish ManiamSharia-compliant financial technologies (Islamic fintech) are becoming increasingly popular among Muslims and non-Muslims. As the Islamic fintech landscape continues to grow and…
Strategic alternatives for Muslim-friendly homestay in Sabah Malaysia: a SWOT/TOWS analysis
Suddin Lada, Brahim Chekima, Rudy Ansar, Ming Fook Lim, Mohamed Bouteraa, Azaze-Azizi Abdul Adis, Mohd Rahimie Abd Karim, Kelvin YongThis study aims to explore the strengths, weaknesses, opportunities and threats (SWOT) of the Muslim-friendly homestay business in Malaysia to help identify and recommend…
Halal tourism and ChatGPT: an overview of current trends and future research directions
Mohamed Battour, Khalid Mady, Mohamed Salaheldeen, Ririn Tri Ratnasari, Ramzi Sallem, Saleh Al SinawiThe huge Muslim population has increased the demand for halal tourism products and destination factors in this niche tourism segment. Despite the growing body of research…
Adoption patterns of profit-sharing based deposits: empirical evidence from a Muslim majority country
Sana Rhoudri, Lotfi BenazzouThis paper aims to examine the antecedents of adoption intention of profit-sharing investment deposits (PSID) among Moroccan customers.
Influence of halal marketing on intention towards halal cosmetics: halal awareness and attitude as mediators
Shahedul Hasan, Mohammad Faruk, Kamron Naher, Shazzad HossainThe purpose of this study is to examine how halal marketing affects intention and to assess the mediating effects of halal awareness and halal attitude on the relationship between…
Effect of architecture and efficiency of mobile banking application on the intention to continue using Islamic bank: does data security matter?
Hafiez Sofyani, Emile Satia DarmaThis study aims to examine the effect of application architecture and application efficiency on the intention to continue using Islamic bank with data security as a moderator. The…
The coexistence of halal food products in non-Muslim communities: visiting Kupang cases, Indonesia
Ahmad Izudin, Muh Isnanto, Dandung Budi Yuwono, B.J. SujibtoThis study aims to revisit the practice of multiculturalism within the co-existence of halal food products in non-Muslim communities in Kupang, East Nusa Tenggara, Indonesia.
An exploratory study on the issues in weightages-based profit distribution mechanism in Islamic banking institutions: the case of Pakistan
Rahmat Ullah, Sami Ullah, Irum SabaThis study aims to explore and analyze the issues in weightages-based profit distribution mechanism in Islamic banks from Shari’ah, practical and regulatory perspectives.
Do product offering and service quality affect customer satisfaction in Islamic and conventional banks? Evidence from an oil-based economy
Rami Zeitun, Ousama Abdulrahman AnamThis paper aims to investigate the effect of product offering and other service quality (SQ) dimensions on the satisfaction of the customers of both Islamic and conventional…
Halal–friendly attributes: a comparative study of different Muslim genders’ intentions to visit non–Islamic destinations
Zulfiqar Ali JumaniThis study aims to examine how halal-friendly attributes at non-Islamic destinations affect the tourist attitude and visiting intentions of Muslim tourists of different genders…
Development of an empirical model and using community sport organizations as the basis for intervening variables in Islamic sports
Septantri Shinta Wulandari, Nana Suryapermana, Anis Fauzi, Bambang Dwi SusenoThrough the development of an empirical model and using community sport organizations (CSOs) as the basis for intervening variables, this study aims to ascertain the impact of…
Ranking and rating halal-certified restaurants in Malaysia: an application of AHP
Md. Siddique E. Azam, Anis Najiha Ahmad, Haruna Babatunde JaiyeobaThe purpose of the study is to measure the performance level of halal compliance practices by the halal-certified restaurants in Malaysia and rank and rate them based on several…
Advancing the consumer behaviour theory in halal food: review literature and directions for future research
Rakotoarisoa Maminirina Fenitra, Tengku Ezni Balqiah, Rifelly Dewi Astuti, Hendro Prabowo, Sri Rahayu Hijrah HatiThis paper aims to examine existing literature on halal food consumption from the perspective of consumer behaviour research. It identifies progress, current state and gaps and…
The roles of word of mouth, religiosity and behavioral control toward halal cosmetics’ purchase intention: attitude as mediation
Yulist Rima Fiandari, Baroya Mila Shanty, Maylia Dwi NandaThis study aims at discovering the antecedent of halal cosmetics’ purchase intention by conducting development on planned behavioral theory through adding the constructs of word…
Motivations fluidity: the effect of cultural factors on the formation of grocery shopping motivations
Milad Bakhshi, Kambiz Heidarzadeh Hanzaee, Mirahmad AmirshahiShopping motivations are considered the primary stimuli for shoppers in the prepurchase stage of the customer journey. This study contributes to the understanding of how cultural…
Intention to adopt a blockchain-based halal certification: Indonesia consumers and regulatory perspective
Etikah Karyani, Ira Geraldina, Marissa Grace Haque, Ahmad ZahirHalal certification is an acknowledgment of the halalness of a product or service issued by a halal regulator based on Islamic law. This study aims to investigate the intentions…
Assessment of halal blockchain in the Indonesian food industry
Iwan Vanany, Jan Mei Soon-Sinclair, Nur Aini RahkmawatiThe demand for halal food products is increasing globally. However, fraudulent activities in halal products and certification are also rising. One strategy to ensure halal…
Does consumer religiosity matter for green banking adoption? Evidence from a Muslim-majority market
Mohamed Bouteraa, Brahim Chekima, Hanudin Amin, Elhachemi Tamma, Suddin Lada, Rudy Ansar, Ming Fook LimA significant dilemma facing humankind in the present time is environmental degradation. To alleviate the pressure on natural resources, green banking (GB) has been acknowledged…
The purchase intention of Ar-Rahnu Islamic financing contract in Malaysia: perception of Muslim consumers
Mohd Hanafi Azman Ong, Norazlina Mohd Yasin, Nur Syafikah IbrahimThe purpose of this paper is to investigate a distinct set of characteristics that influence Muslim customers’ intentions to purchase Ar-Rahnu Islamic financing contract in…
The interplay of culture, religion and luxury consumption: a cross-national investigation
Nermain Al-Issa, Nathalie Dens, Piotr KwiatekThis study aims to examine differences in the perceived value of luxury as drivers of luxury purchase intentions between individualist and collectivist cultures (at a country…
What drives prospective investors to support small and medium enterprises via Islamic securities crowdfunding? An empirical evidence from Indonesia
Rifaldi MajidThe presence of securities crowdfunding (SCF) FinTech in the Islamic financial landscape opens investment opportunities through shares and sukuk (Sharia bond) instruments. This…
Perceptions of Halal-friendly attributes: a quantitative study of tourists’ intention to travel non-Islamic destination
Nimit Soonsan, Zulfiqar Ali JumaniThailand's Halal-friendly destination attributes are the focus of this study. The purpose of this study is to investigate the impact of Halal-friendly attributes on tourists’…
The paradox of Islamic perception on the entrepreneurial intentions of female Muslims in Pakistan
Mohammad Saud Khan, Bronwyn Pamela Wood, Sarfraz Dakhan, Asif NawazThis paper aims to examine female entrepreneurship perceptions at the nexus of understandings of Muslim behaviour in Pakistan, the “formula” of Shapero for considering…
Social media, trust and intention to pay zakat through institution: lessons from Indonesian experience
Lukman Hamdani, Sunarsih Sunarsih, Rizaldi Yusfiarto, Achmad Rizal, Annes Nisrina KhoirunnisaThis study aims to elaborate on the antecedents of muzakki (zakat payers) paying zakat (Islamic philanthropy) through institutions with social media arrangements, while the…
The mediating effects of perceived brand integrity on brand ethical behavior and corporate brand legitimacy in halal cosmetics
David AmaniThis study aims to examine the impact of brand ethical behavior, specifically perceived brand ethicality, on corporate brand legitimacy in the context of halal cosmetics, by…
Does financial technology improve intention to pay zakat during national economic recovery? A multi-group analysis
Lu'liyatul Mutmainah, Izra Berakon, Rizaldi YusfiartoZakat has succeeded in becoming one of the safety nets for welfare during the crisis. As a result, continuous improvement is a necessity, especially through strengthening…
The emergence of mobile payment acceptance in Saudi Arabia: the role of reimbursement condition
Abbas AlbarqThis study aims to scrutinize existing end-user comprehension regarding e-wallet technology through an examination of apparent usefulness, ease of use and levels of trust, and how…
Technology acceptance model in halal industries: a systematic literature review and research agenda
Nurhafihz NoorThe continued relevance of technologies in halal industries requires managers to understand the factors contributing to such technologies’ acceptance. The technology acceptance…
Online cash waqf behavioral intention: the role of knowledge of cash waqf and trust
Asyari Asyari, Mohammad Enamul Hoque, Perengki Susanto, Halima Begum, Awaluddin Awaluddin, Marwan Marwan, Abdullah Al MamunThis study aims to explore the determinants that impact state Islamic University/Perguruan Tinggi Keagamaan Islam Negeri students’ intention to adopt online cash waqfs. In doing…
Risk and reward: unraveling the link between credit risk, governance and financial performance in banking industry
Reem Mohammad, Abdulnaser Ibrahim Nour, Sameh Moayad Al-AtootThis study aims to investigate the moderating role of corporate governance (CG) on the relationship between credit risk (CRs) and financial performance (FP) of banks listed in the…
Satisfaction unveiled: decoding the antecedents and consequences of halal tourism – a metaanalytical approach
Nikshit Gautam, Mohit Verma, Bhumika RayThis study aims to identify the dimensions of satisfaction in the halal tourism literature by analyzing the identified antecedents and outcomes. The study aims to synthesize the…
Factors that determine Islamic entrepreneurial intention: an empirical investigation using two country samples
Minhajul Islam Ukil, Ehsanul Islam Ukil, Muhammad Shariat Ullah, Abdullah AlmashayekhiIslam describes business as a legitimate means of halal income. However, little is known about what attracts people towards Islamic entrepreneurship or halalpreneurship. By…
What drives to adopt Islamic banking products and services: is it shariah compliance or convenience?
Kazi Md Jamshed, Burhan UluyolThe main issue is whether customers prefer convenience over Shariah compliance or the opposite when they decide their Islamic banking needs. The purpose of this paper is to…
The role of metaverse and blockchain in enhancing digital Islamic finance: empirical perspective
Manaf Al-Okaily, Ayman Abdalmajeed AlsmadiThis study aims to investigate the connections between the adoption of technology, user experience (UX), financial transparency and accountability, specifically focusing on the…
The role of trust and perceived risk on Muslim behavior in buying halal-certified food
Hardius Usman, Nucke Widowati Kusumo Projo, Chairy Chairy, Marissa Grace HaqueThe purpose of this study to examine the factors that encourage/inhibit Muslim behavior in buying halal-certified food (HCF), based on two theories, the…
The intention to adopt metaverse in Islamic banks: an integrated theoretical framework of TAM and religiosity intention model
Hashem Alshurafat, Omar Arabiat, Maha ShehadehThis paper aims to explore the intention to adopt the Metaverse in Islamic banks, with a particular focus on evaluating perceived usefulness, ease of use, user satisfaction and…
Understanding and overcoming the obstacles in Muslim female athlete branding
Ali Hasaan, Adele Berndt, Mücahit FişneThe increased importance of sports and athlete brands highlights the need for athletes to pay attention to branding as it has positive impacts. As athletes, Muslim women have not…
Millennial generation awareness of halal supply chain knowledge toward purchase intention for halal meat products: empirical evidence in Indonesia
Dina Hanifasari, Ilyas Masudin, Fien Zulfikarijah, Aniek Rumijati, Dian Palupi RestuputriThis paper aims to investigate the impact of halal awareness on the relationship between halal supply chain knowledge and purchase intention for halal meat products in the…
Financial technology readiness for Shariah-compliant banking services: post-merger perspectives
Desi Tri Kurniawati, Yudi Fernando, M. Abdi Dzil Ikhram W., MasyhuriThe mergers and acquisitions impact the firm’s marketing strategy to target the potential market. To compete with conventional banks, Shariah banks have accommodated financial…
Halal cosmetics: a technology-empowered systematic literature review
Christine Wan Shean Liew, Noorliza KariaGlobally, the halal cosmetics market is experiencing rapid growth and is considered a key economic driver in shaping economy development and growth. However, the extant research…
Name order effects on cobrand perceptions: the impacts of product similarity and language structure
John J. Sailors, Jamal A. Al-Khatib, Tarik Khzindar, Shaza EzziThe Islamic world spans many different languages with different language structures. This paper aims to explore one way in which language structure affects consumer response to…
ISSN:
1759-0833Online date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Jonathan Wilson