Direct Marketing: An International Journal: Volume 3 Issue 2
Table of contents
Consumer web page search, clicking behavior and reaction time
Charles F. Hofacker, Jamie MurphyThe purpose of this paper is to explain why visitors click the last several menu items on a web page at a higher rate than middle items in the menu, a menu recency effect. A…
Young consumers' motives for using SMS and perceptions towards SMS advertising
Ian Phau, Min TeahThe purpose of this paper is to examine young consumers' motives for using short message service (SMS), their SMS usage frequency, and their attitudes towards SMS advertising.
Generating web site traffic: a new model for SMEs
Sarah Quinton, Mohammed Ali KhanOrganisations now regard having a web site as mandatory but as more businesses create websites the real challenge lies in driving traffic to a specific web site. Little research…
Consumer perceptions of mobile phone marketing: a direct marketing innovation
Gemma RoachThe purpose of this paper is to present the findings of a recent study which explored consumer perceptions of mobile phone marketing. Through the application of constructs adapted…
Users' perceptions on privacy and their intention to transact online: a study on Greek internet users
A. Zorotheos, E. KafezaThe purpose of this paper is to examine whether the internet users' privacy concerns (concerns for information privacy, CFIP) and perceived privacy control (PPC) affect their…