Table of contents
The power of language to influence people: Mary Kay Ash the entrepreneur
Victoria Crittenden, William CrittendenAs a business executive and philanthropist, Mary Kay Ash is legendary as a glass-ceiling breaker. With the belief that Mary Kay Ash is both modern and relevant, while…
Impact of social media participation on female entrepreneurs towards their digital entrepreneurship intention and psychological empowerment
Uttam Chakraborty, Santosh Kumar BiswalThe use of social media is becoming increasingly important for entrepreneurial marketing as a way to gain psychological empowerment through female entrepreneurship. The…
A bibliometric analysis and text mining of the entrepreneurial marketing domain: emerging trends and future research directions
Tayyab Amjad, Michael M. Dent, Nur Naha Abu MansorThe entrepreneurial marketing (EM) literature has grown rapidly during the last decade, yet much is left undiscovered. This paper aims to conduct a bibliometric analysis and text…
Assessing the notion of art as a product: entrepreneurial marketing insights from the visual arts
Ian Fillis, Kim Lehman, Mark WickhamThe purpose of this paper is to assess the notion of art as a product. This paper develops a detailed understanding of how established visual artists engage with the notion in…
Positioning in SMEs: entrepreneurs’ perceptions and strategies
Peter Fluhrer, Taiga BrahmThe concept of positioning is fundamental to how a company approaches and succeeds in a market. Despite a growing body of literature on positioning, existing research has focused…
Customer development-product development dilemmas in startup firms: a qualitative investigation into founder's involvement
Dale T. Eesley, Yukti Sharma, Ramendra Singh, Birud SindhavEntrepreneurship literature recognizes the founder’s involvement as a salient factor in determining the success of startups. Nevertheless, its role in conjunction with the…
Are social chameleons prone to entrepreneurship?
Saïd Aboubaker EttisPeople differ in the extent to which they dispositionally monitor their projected images, expressive behavior and self-presentation according to the contingencies of the…
Linking marketing imperfections to sustainable entrepreneurial prospects and sustainability: the case of Indian medicinal and aromatic plants businesses
Pramod ChandraDrawing on the extant literature that suggests marketing imperfections are an opportunity to create and establish a foundation for sustainable entrepreneurial prospects and…
Strategic orientation and its role in linking human capital with the performance of small and medium enterprises in Indonesia
Mohammad Iqbal, Mukhammad Kholid Mawardi, Brillyanes Sanawiri, Rizal Alfisyahr, Ina SyarifahThis study aims to investigate the ways that human capital influences the strategic orientation variables entrepreneurial orientation (EO) and market orientation (MO), which…
Socio-cultural elements of the Marwari business community in India
Nihar Amoncar, Paul Agu Igwe, Nnamdi MadichieThe purpose of this study is to explore the elements of the Marwari business community’s sociocultural context, which influence entrepreneurial behaviour. The entrepreneurial…
ISSN:
1471-5201Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Rosalind Jones