Table of contents
The multicultural context of brand loyalty
Fred Palumbo, Paul HerbigIn today’s global market, a brand’s marketing strategy must go head‐to‐head, not only with regional or national brands, but also with international competitors’ marketing…
Integrating product and technology development
Anders DrejerIncreasing competition at product, firm, and industry level makes it more and more important to be able to develop new products and – at the same time – develop the necessary new…
Psychological characteristics and process: the role of entrepreneurship in Spanish SMEs
Montserrat Entrialgo, Esteban Fernández, Camilo J. VázquezThis research work uses data from 233 Spanish SMEs in order to test three alternative models regarding how psychological characteristics and strategic process affect…
Success and failure of 50 innovation projects in Dutch companies
Anton J. Cozijnsen, Willem J. Vrakking, Mariska van IJzerlooContinued innovation of products, services, technology and the organization itself, is one way to keep a business on its feet during these turbulent times. The importance of…
NPD frameworks: a holistic examination
Charles Shepherd, Pervaiz K. AhmedModern organisations have approached the challenge of innovation by attempting to develop frameworks for new product development. Whilst many organisations have attempted some…
ISSN:
1460-1060Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Vincenzo Corvello