Table of contents
Corporate self‐presentation on the WWW: Strategies for enhancing usability, credibility and utility
Irene PollachThe purpose of this paper is to identify starting points for improving corporate self‐presentation on the world wide web (WWW) by enhancing site usability, message credibility…
Integrated internal communications: a multidisciplinary perspective
Hanna K. KallaThis article's purpose is to explore the multidisciplinary nature of internal communications, and argue that an integrated approach to internal communications is beneficial when…
Cultures, organizations and philanthropy
Christina M. GenestThe purpose of this article is to examine the influence of corporate culture on the practice of corporate philanthropy in a global environment.
Managing indigenous relations: Corporate social responsibility and corporate communication in a new age of activism
Stevina U. EvuleochaThe purpose of this paper is to examine how shadow constituents are redefining corporate social responsibility (CSR) through activism, and how oil companies in Nigeria are…
Ethical branding and corporate reputation
Ying FanThe purpose of this paper is to explore the concept of ethical branding and its link to corporate reputation. Brands have traditionally been studied only as an economic construct…
Organizational communications in Hong Kong: a cultural approach to groupthink
Andrew Sai On KoThe term, groupthink, refers to group over‐cohesiveness that causes defective decision making. The purpose of this theoretical paper is to explore common Chinese cultural…
The value of language: concept, perspectives, and policies
Krishna S. DhirThree distinct trends are evolving that characterize the challenges facing corporate planners in managing language as a corporate asset. These are the evolution of the knowledge…
ISSN:
1356-3289Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Martina Topic