Table of contents
Comprehensive criteria to judge validity and reliability of qualitative research within the realism paradigm
Marilyn Healy, Chad PerryAims to address a gap in the literature about quality criteria for validity and reliability in qualitative research within the realism scientific paradigm. Six comprehensive and…
Exploring consumer product construct systems with the repertory grid technique
David Marsden, Dale LittlerExamines some of the applications of repertory grid technique and theory to qualitative market research. In particular, it shows how together they can be used to explore five…
An emotional business: a guide to understanding the motivations of small business decision takers
Nigel Culkin, David SmithArgues that the way in which the UK Government, through its various departments and quangos, approaches designed to approve the effectiveness of the small business sector, is…
Implementing international qualitative research: techniques and obstacles
Alan S. Zimmerman, Michael SzenbergWhile it is well accepted that good research is essential to developing the most effective international marketing strategies, until recently many warned that using qualitative…
ISSN:
1352-2752Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Fiona Spotswood