Qualitative Market Research: Volume 24 Issue 3
Strapline:
An International JournalTable of contents
The role of social media to generate social proof as engaged society for stockpiling behaviour of customers during Covid-19 pandemic
Muhammad NaeemThe use of social media and information exchange increased during Covid-19 pandemic because people are isolated and working from home. The use of social media enhances information…
Luxury brands’ use of CSR and femvertising: the case of jewelry advertising
Stephanie A. Pankiw, Barbara J. Phillips, David E. WilliamsLuxury brands seek to differentiate themselves from competitors by engaging in corporate social responsibility (CSR) practices. Although many luxury brands participate in CSR…
“Baranda”: structure and praxis of “Onibaranda” (micro-middlemen) in Yorubaland
Isaac Akintoyese Oyekola, Oluyinka Olutola OlajireThis study aims to investigate the historical antecedent of baranda practice, marketing strategies of Onibaranda, as well as the benefits and challenges associated with baranda…
Practicing mundane consumer resistance in the REKO local food system
Hanna Leipämaa-LeskinenThis study aims to answer two research questions, namely, what kinds of mundane resistance practices emerge in the local food system and which spatial, material and social…
Exiting fieldwork “with grace”: reflections on the unintended consequences of participant observation and researcher-participant relationships
Paolo Franco, Ye (Nicole) YangThe purpose of this paper is to illustrate the methodological importance of how researchers exit fieldwork to draw attention to implications for participant and researcher…
Breach of trust and repair: the impact of salespersons words and actions on buyer trust
Christopher A. Nelson, Annie Peng Cui, Michael F. WalshBuilding on prior trust repair research, this study aims to develop a more robust theoretical framework that describes trust repair strategies used by salespeople following a…
Determining the factors affecting brand authenticity of startups in social media
Shayan Fouladi, Amir Ekhlassi, Kamal SakhdariThis paper aims to determine the affecting factors of the brand authenticity of startups in social media.
ISSN:
1352-2752Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Fiona Spotswood