Qualitative Market Research: Volume 23 Issue 4
Strapline:
An International JournalTable of contents - Special Issue: Branding and Brand Management: Theory, Research, and Practice
Guest Editors: Pantea Foroudi, Charles Dennis, Dimitris Stylidis, T.C. Melewar
Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach
Shahzeb Hussain, T.C. Melewar, Constantinos Vasilios Priporas, Pantea ForoudiThis paper aims to use signalling theory to examine the concept of advertising credibility and its effects on brand credibility, brand image, corporate credibility and corporate…
Enhancing brand value using corporate social responsibility initiatives: Evidence from financial services brands in Saudi Arabia
Ahmed Suhail Ajina, Sanjit Roy, Bang Nguyen, Arnold Japutra, Ali Homaid Al-HajlaThis study aims to investigate employees’ perceptions of socially responsible financial services brands in Saudi Arabia. The study also identifies the motives and challenges for…
Public evaluation of the ethics of tobacco marketing in Indonesia: symbiotic ethical approach
Nathalia Christiani Tjandra, Lukman Aroean, Yayi Suryo PrabandariThis article aims to explore the public evaluation of the ethics of marketing tobacco in Indonesia through the theoretical lens of normative ethics.
Corporate branding and value creation for initiating and managing relationships in B2B markets
Sena Ozdemir, Suraksha Gupta, Pantea Foroudi, Len Tiu Wright, Teck-Yong EngThis study aims to fill a gap in branding literature concerning the effect of corporate brand relationships on brand value through the case study method in a business-to-business…
Motivating resellers of the international brand in competitive markets
Suraksha GuptaThe purpose of this paper is to explore how brand managers can motivate resellers who are not directly associated with the brand and know the brand through a local or a national…
Brand-reseller representative relationship for enablement: a research agenda
Suraksha Gupta, Len Tiu WrightThe purpose of this study is to bring theories of branding and relationship marketing together under the lens of the brand manager and reseller relationship for integrating into a…
The evaluation of the impact of innovation management capability to organisational performance
Javad Izadi Z.D., Sayabek Ziyadin, Maria Palazzo, Mendip SidhuThe purpose of this study is to investigate the impact of innovation management capability on organisational performance. Based on the resource-advantage theory, this study…
Service brand rehab: diagnosing trust repair mechanisms
Elvira Bolat, Julie Robson, Kokho Jason Sit, Shannon Birch-Chapman, Samreen Ashraf, Juliet Memery, Caroline JacksonThis paper aims to understand consumers’ response to the trust repair mechanisms adopted by corporate brands in a service sector context following prominent trust damaging…
Internationalisation and branding strategy: A case of the English Premier League’s success in an emerging market
Robert E. Hinson, Ellis Osabutey, John Paul Kosiba, Frederick O. AsieduThe purpose of this study is to analyse how professional football clubs have attained success with internationalisation and branding strategies in foreign markets.
The consequence of waiters’ professional identity on passion for work and its effects on employee turnover: a qualitative approach
M.J. Jerez-Jerez, T.C. MelewarPurpose- This study aims to develop a comprehensive understanding of the relationship between waiters’ professional identity and its antecedents such as work interaction, identity…
The artification of corporate identity: aesthetic convergences of culture and capital
Angela BargendaThe purpose of this paper is to critically examine the claim that artworks and corporate art collections contribute a qualitative dimension to corporate identity by satisfying…
An evaluation of the effect of interconnectedness and the state of the relationships in a triad: a dynamic approach
Nathalia Christiani Tjandra, John Ensor, Maktoba Omar, John R. ThomsonThis study aims to investigate the applicability of Ritter’s (2000) framework of interconnectedness in a triadic relationship between a provider, intermediaries and customers and…
Hope for the best, prepare for the worst: barriers to service innovation
Rezvan Velayati, Esmail Shabani, Alireza NazarianDespite the growing scholarly interest in service innovation and its associated benefits for organizations, research into the barriers to developing new services remains scant. In…
Higher education: a once-in-a-lifetime purchase
Hsiao-Pei Yang, Dorothy Yen, John M.T BalmerDrawing on infrequent purchase and university selection literature, the purpose of this study is to make theoretical contributions to the identification and comprehension of the…
Why would anyone come to Corfu to have a Heineken?
T.C. Melewar, Heather SkinnerThis paper aims to examine brand-naming decisions, along with other management decisions that affect tourist experiences, such as visitor tours and souvenir appropriation, in the…
Interrogating place brand – a case of two cities
Sanya OjoThis study aims to investigate the reverse effect of the country of origin’s reputation on the notion of place brand.
How to boost place branding leveraging on community relations: An exploration of the banking sector in Ghana
Maria Palazzo, Linda Deigh, Pantea Foroudi, Alfonso SianoThis paper aims to explore the relationship between community relations (CR) and the concept of place branding (PB) by analysing several companies in a developing sub-Saharan…
Constructing consensus and conflicts : Dynamics in regional place marketing collaboration
Juha HalmeThis paper aims to study discursive dynamics in place marketing collaboration, which has the potential to construct common ground between stakeholders or provoke discursive…
Place overbranding and how to prevent it: Combining two conceptual and methodological approaches
Kirill Rozhkov, Konstantin Khomutskii, Robert Romanowski, Norberto Muniz-MartinezThis paper aims to present concepts and tools for developing place branding that protects places from overbranding, redundant promotion and excessive tourism.
Intra-organizational brand resistance and counter-narratives in city branding – a comparative study of three Danish cities
Marianne Wollf Lundholt, Ole Have Jørgensen, Bodil Stilling BlichfeldtThis study aims to contribute to an increased understanding of intra-organizational city brand resistance by identifying and discussing different types of counter-narratives…
ISSN:
1352-2752Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Fiona Spotswood