Table of contents
The marketing myths and consumers' fear of marketing
Herbert Jack RotfeldThis paper aims to assert how common yet unfounded claims to persuasion power are not in the best interest of marketing professionals. News reports of any pervasive marketing…
Reality television (Supernanny): a social marketing “place” strategy
Raguragavan Ganeshasundaram, Nadine HenleyThe purpose of this article is to investigate the effectiveness of the Supernanny reality television programs in teaching parenting techniques and changing parenting behaviors.
A Hong Kong study of advertising credibility
Gerard Prendergast, Po‐yan Liu, Derek T.Y. PoonThe aim of the research reported in this paper was to identify for which types of products and services consumers find the advertising to lack credibility and in which media this…
The impact of consumer animosity on attitudes towards foreign goods: a study of Jewish and Arab Israelis
Mei Rose, Gregory M. Rose, Aviv ShohamThis paper aims to highlight the importance of examining sub‐cultural attitudes when assessing the animosity of individuals from one nation toward the products of other nations.
An exploratory investigation of the consumer religious commitment and its influence on store loyalty and consumer complaint intentions
Krist Swimberghe, Dheeraj Sharma, Laura FlurryPast consumer behavior researchers contend that there is a significant relationship between a consumer's religious affiliation and a number of consumption related variables. Based…
Impact of contextual factors, brand loyalty and brand switching on purchase decisions
Paurav ShuklaThe consumer culture in recent times has evolved into one of the most powerful ingredients shaping individuals and societies. Although the behavioural intentions and purchase…
The talent wars
Rick Ferguson, Bill BrohaughThe purpose of this paper is to advise employers on how to recognize and reward their best employees in order to retain and motivate top talent during a recession.
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel