International Journal of Bank Marketing: Volume 2 Issue 2
Strapline:
For the financial services sectorTable of contents
Foreign Banks' Competitive Challenge in Canada
Brian MetcalfeThis article considers the action of the Canadian Government in lifting its “asset ceiling” on foreign banks, and examines the challenge foreign banks pose to the oligopolistic…
Cash Management Services: Research Segmentation Strategies
Jerry WhiteResearch is reported into 435 Canadian business corporations, and investigates their awareness and use of a range of banking services — in particular cash management services …
A Comparison of Savings Account and Financial Asset Holdings of Bank and Savings and Loan Depositors
Frederick W. LangrehrWith the advent of numerous new types of savings accounts, the author conducted a study to determine the consumer usage of these new accounts and the relative ability of banks and…
A Cross‐Cultural Study of Credit Card Usage Behaviours: Canadian and American Credit Card Users Contrasted
Erdener Kaynak, Ugur YuceltA number of insights are provided into the characteristics and attitudinal orientations of American and Canadian credit card users with indications that in both countries further…
Corporate Objectives of Credit Unions in Western Australia
Terry E. Ashforth, Geoffrey N. SoutarResearch among credit unions in Western Australia is reported in which directors and managers of credit unions expressed their attitudes with regard to the corporate objectives of…
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami