Table of contents
Consumers’ susceptibility to interpersonal influence as a determining factor of ecologically conscious behaviour
Arpita KhareThe purpose of this paper is to examine affect of consumer susceptibility to interpersonal influence (CSII) and demographics on ecologically conscious consumer behaviour (ECCB)…
The emotional dimension of the consumption of luxury counterfeit goods: an empirical taxonomy
Leonidas A. ZampetakisThe purpose of this paper is to develop a consumer taxonomy based on experienced emotions during non-deceptive counterfeit consumption situations, which could be useful for public…
Customer engagement planning emerging from the “individualist-collectivist”-framework : An empirical examination in China and UK
Bang Nguyen, Kirk Chang, Lyndon SimkinToday marketers operate in globalised markets, planning new ways to engage with domestic and foreign customers alike. While there is a greater need to understand these two…
Coupon redemption behaviour: a Malaysian cross-segment investigation
Philip J. Kitchen, Sharifah Faridah Syed Alwi, Norbani Che-Ha, Pei Yee LimThe purpose of this paper is to examine differing attitudinal characteristics (attitude and subjective norms) and perceptions of coupon characteristics (coupon value and coupon…
Students’ perceptions of an internationalised learning environment
Vanessa Quintal, Ian PhauThe purpose of this paper is to explore student perceptions of the internationalised learning environment across a particular university's home and offshore campuses. It addresses…
Attitudinal, personal, and job-related predictors of salesperson turnover
Brent M. Wren, David Berkowitz, E. Stephen GrantTo contribute to the understanding of how to manage turnover, the purpose of this paper is to determine if sales managers have the ability to predict high levels of propensity to…
Sales training: comparing multinational and domestic companies
Ashraf M. Attia, M. Asri Jantan, Nermine Atteya, Rana FakhrThe purpose of this paper is to examine similarities and differences of current state of initial sales training practices of both domestic and multinational corporations (MNCs) in…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss