The formation of citizens' intentions to purchase prefabricated housing in China: the integrating theory of planned behavior and norm activation model
Engineering, Construction and Architectural Management
ISSN: 0969-9988
Article publication date: 31 October 2023
Abstract
Purpose
This study aims to develop an improved understanding of the formation of citizens' purchase intention to increase the adoption of prefabricated housing (PH).
Design/methodology/approach
An integrative model of the theory of planned behavior (TPB) and norm activation model (NAM) was proposed based on previous studies. To verify the conceptual model, an analysis was conducted after data collection from a questionnaire survey. Lastly, findings were presented by explaining the formation of purchase intention in the egoistic and altruistic contexts. Practical implications were likewise discussed.
Findings
Findings manifest that citizens' purchase intention is influenced by egoistic and altruistic cognitions. An effective strategy is to show citizens the pro-environmental features of PH to promote its adoption because they value the environmental performance of housing. Meanwhile, consumers' social fitness also plays an essential role in decision-making, and the dual contradiction in the PH market is revealed.
Originality/value
This study extends the knowledge of psychological decision-making theories in the field of purchase intention toward PH by proposing an integrative framework of TPB and NAM. Results indicate a systematic and comprehensive understanding of consumers' decision-making in the PH domain. Moreover, results of this research contribute to specifying and refining the applicable contexts of TPB and NAM by adding two antecedents: subjective knowledge and environmental concern. This research contributes to the literature by being one of the first to investigate purchase intention toward a high-cost product with invisible technological innovation.
Keywords
Acknowledgements
This research was funded by the National Natural Science Foundation of China (No.71901082) and the Research Grants Council of the Hong Kong Special Administrative Region, China (PolyU/RGC Project No. PolyU15225822).
Since acceptance of this article, the following author(s) have updated their affiliation(s): Jin Xue is at the School of Project Management, The University of Sydney.
Citation
Zhou, Z., Shen, G., Xue, J., Sun, C., Liu, Y., Cong, W., Yu, T. and Wang, Y. (2023), "The formation of citizens' intentions to purchase prefabricated housing in China: the integrating theory of planned behavior and norm activation model", Engineering, Construction and Architectural Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/ECAM-05-2023-0473
Publisher
:Emerald Publishing Limited
Copyright © 2023, Emerald Publishing Limited