Cambridge Analytica scandal
, 4, 174
Campaign measurement framework
, 123
Circular model of content management
, 143
Commission of the European Communities
, 76–77
Communication
, 1, 2
corporate. See Corporate communication
in corporate strategic management
, 6–8
crisis
, 150–155
department within companies, role of
, 7
landscape, changing
, 4–8
leadership
, 12–13
management
, 40–41
changing view on
, 49–51
marketing
, 48
orchestral
, 49–50
professionals
, 6
professionals
, 39–40, 47–48
tactics
, 15–16, 122
Company/organization/industry statements
, 30
Content-based advocacy model
, 143–145
discourse, influencing
, 144–145
Content marketing
, 129
ABCDE for content advocacy strategy
, 145–146
measurement of engagement
, 145–146
applying theory into practice
, 141–143
content hubs
, 142
corporate communications channels, perceiving
, 142
newsroom concept
, 142
organizations as broadcasters
, 142
structural model, in content management
, 143
content-based advocacy model
, 143–145
discourse, influencing
, 144–145
digital advocacy
, 133–141
content types and performance in engagement
, 134–135
grass-root movements and social media
, 141
social media advocacy, building structure for
, 135–137
social media channels
, 138–139, 140
tactics to leverage paid solutions in digital advocacy
, 139–141
discourse analysis research, impacts on advocacy
, 131–132
social media communications
, 133
Corporate communication
, 39–41, 142
changing view on communications management
, 49–51
convergence of the functions
, 46–55
definition of
, 49
management, shifts in
, 46–55
Corporate reputation
, 1, 17, 39, 48–49, 64, 69, 74, 149, 150–151, 163
benefits of
, 69–70
definition of
, 69
management, future of
, 163–164
Corporate Social Performance (CSP)
, 74
measurement of
, 78–79
Corporate Social Responsibility (CSR)
, 12, 21–22, 27, 44–45, 47–48, 67
as advocacy
, 81–83
definition of
, 75–78
effective corporate engagement, conclusions and conditions for
, 86–87
evolution of
, 73–75, 79–81
further research
, 87–89
management of expectations towards companies
, 72–81
measurement of
, 78–79
SDG integration model
, 84–83
stakeholders, definition of
, 72–73
Sustainable Development Goals
, 82–83
sustainability
, 81–83
trust
, 70–71
Corporate strategic management, communication in
, 6–8
Creative content development
, 16, 123
Crisis communications
, 150–155
distinguished from actual crisis
, 160–161
management and crisis management, distinction between
, 161
protocol
, 152
and reputation management
, 153–154
Crisis management
in advocacy campaigning
, 154–155
concepts and tools in
, 151–153
conceptual model of
, 155–161, 157–159
actual crisis and communications crisis, distinction between
, 160–161
crisis recovery and organizational learning
, 161
social media and crisis
, 156–160
distinguished from crisis communications management
, 161
external crisis
, 155
internal crisis
, 155
phases of
, 156
Cross-channel amplification
, 141
CSP. See Corporate Social Performance (CSP)
CSR. See Corporate Social Responsibility (CSR)